Sharing the Love of a City
The City of Hoover was recently recognized as the "Best City to Live in Alabama" by 24/7WallSt.com. The city asked us to help celebrate this honor. We hit upon the idea of placing origami hearts in the city's most beloved locations.
We experimented with several small paper samples of origami designs and partnered with Precision Graphics to create 50 three-foot hearts.
But the city had bigger ideas and for that, we worked with CSE Graphics to create 7-foot hearts in front of City Hall, along Stadium Trace and Highway 280. The campaign is backed up with posters, pole banners, highway signs and a landing page on Facebook.
In a world gone digital, this is a decidedly analog solution that shares how much we Love to Live in Hoover.